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Social Launching Campaign

ClientD.Franklin Athletic
TypeContent
Year2025
RoleCo-direction, Content Creation, Filmmaking, Editing
AgencyFreelance
Still from D.Franklin Athletic — Social Launching Campaign
26Film — full piece[0:24]
Concept

Vertical content strategy for the launch of D.Franklin Athletic, the brand’s new sports line, co-created with Íñigo González. The challenge: for every new Instagram follower, the host and the team would run 100 metres. Two weeks of daily vertical content followed the challenge at the D.Franklin offices, building a community between employees and followers.

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Credits
  • HostÍñigo González
  • Director   Íñigo González, Iván Parras
  • Filmmaker   Iván Parras
  • Content Creator   Iván Parras
  • Editor   Iván Parras
  • Digital Strategy & Content Ideation   Íñigo González, Iván Parras
  • Commissioning   Ana Jara, Jay Gambín, Íñigo González and the whole D.Franklin Athletic team