Iván Parras is a Madrid-based director working across film, content and AI for brands & artists.
For the past ten years he has led projects with a strong creative vision, using film, content creation and AI as his main tools. He works directly with brands and alongside creative agencies, building a tailored crew around each project’s needs.
He has collaborated with agencies such as Vampire, Está Pasando, 25 Gramos, La Despensa, Nativo and códigonuevo. In 2023 he co-founded LEY, a creative production studio, and was awarded a scholarship at CANELA® Espacio Creativo.
Disciplines
01DirectionConcept, treatment and on-set direction.
02Creative directionConcept, look and storytelling across formats.
03Content creationCampaign and social content, built to scale.
04AI productionGenerative image and film, integrated into real productions.
Clients
Selection- YSL Beauty
- Lacoste
- CUPRA
- Adidas
- Asics
- Olay
- Repsol
- Etnia Barcelona
- Pull&Bear
- ELLE
- Old Spice
- D.Franklin Athletic
- Podimo
- Heretics
- códigonuevo
- Goiko
Screenings & programmes
Commission or enquiry
Madrid — available worldwide